April Parry

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April Parry

New Business Manager

New Business Manager

April Parry is the New Business Manager at Bell Lamb & Joynson Solicitors. With over 12 years of experience in legal client relations and marketing, April is passionate about ensuring every client receives a positive, and welcoming experience from their very first contact with the firm.

April joined Bell Lamb & Joynson in January 2026, bringing extensive experience from her previous role as a Client Relations & Marketing Manager at another law firm. Her wealth of knowledge in client care, business development and legal marketing enables her to lead the firm's New Business team with a client-first approach.

Experience

Before joining Bell Lamb & Joynson, April spent more than 12 years working as a Client Relations & Marketing Manager within the legal sector. Throughout her career, she has developed a strong understanding of the client journey and the importance of delivering exceptional service from the very first enquiry.

As New Business Manager, April oversees the firm's initial client enquiries, ensuring prospective clients are supported, informed and directed to the right legal team as quickly and efficiently as possible.

Areas of Responsibility

April's role includes:

  • Leading the New Business team.
  • Managing new client enquiries across all legal departments.
  • Delivering a stress-free client experience.
  • Supporting colleagues to ensure enquiries are handled efficiently.
  • Continuously improving the firm's client journey and first point of contact.

Approach & Client Care

April believes that every client deserves a supportive and straightforward experience when seeking legal advice. She is committed to making the process as smooth as possible, working closely with colleagues across the firm to ensure clients receive the highest level of service from their very first interaction with Bell Lamb & Joynson.

Her approachable nature and extensive experience in client relations help create a welcoming environment for clients during what can often be a challenging time.

Outside of Work

Outside of work, April enjoys travelling and making the most of sunny holidays. She also loves spending quality time with her family and friends.